The Florida Institute for Reproductive Medicine (FIRM) operates one of Jacksonville's most established fertility practices, with a location at 836 Prudential Drive in the city's Southside medical district. FIRM is one of the pioneering fertility centers in northeast Florida, with decades of experience managing the full spectrum of reproductive conditions. The clinic holds a 3.6-star rating from 136 patient reviews. Patients exploring fertility care options throughout Florida can browse the Florida fertility clinic directory.
Physicians and Clinical Team
FIRM's Jacksonville physicians are board-certified reproductive endocrinologists with subspecialty fellowship training and long-standing experience in the northeast Florida patient community. The clinical team includes reproductive nurses who serve as primary day-to-day contacts during treatment cycles, laboratory embryologists, and administrative staff who coordinate insurance and financial processes. The practice has deep roots in the Jacksonville medical community and maintains referral relationships with OB/GYNs and urologists across northeast Florida.
Services and Treatments
- IVF with and without ICSI
- Frozen embryo transfer (FET)
- IUI with partner or donor sperm
- Egg freezing (elective and medical)
- Donor egg and donor sperm coordination
- Pre-implantation genetic testing (PGT-A)
- Recurrent pregnancy loss evaluation
- Male factor infertility assessment
- Ovulation induction and timed intercourse
- Endometriosis evaluation and treatment coordination
- Laparoscopic and hysteroscopic fertility surgery
Laboratory and Success Rates
FIRM's laboratory team has extensive experience with IVF cycle management in northeast Florida's patient population. The embryology lab employs vitrification for egg and embryo cryopreservation and performs extended blastocyst culture for embryo selection. Patients should review the most current cycle-level data published by the CDC's ART Surveillance program and the SART Clinic Summary Report.
Patient Experience
FIRM's Prudential Drive location is positioned near Baptist Medical Center South and is accessible from major thoroughfares serving Jacksonville's Southside and the beaches communities. Patients who have been with the practice for years often cite the continuity of physician relationships as a meaningful part of their experience, noting that they feel known by the clinical team rather than processed through a high-volume system.
Mixed reviews reflect some patient frustration with administrative processes and scheduling communication — themes common in fertility practices that have not fully modernized patient portal and messaging infrastructure. Patients who prefer in-person communication and established physician relationships tend to fare best in this environment. For straightforward cycles with motivated patients, the clinical quality and physician experience at FIRM is well-established.
The practice's experience with a broad range of diagnostic complexity — including male factor infertility, endometriosis-related fertility challenges, and repeated implantation failure — is reflected in the range of patients who are referred to or self-refer to the Prudential Drive location.
Considering At-Home Insemination?
Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.
At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.
If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.
Insurance and Financing
Florida does not have a comprehensive fertility insurance mandate for private health plans. Most patients at FIRM either use employer plans with voluntary fertility benefits or pay out of pocket. The practice's financial team can provide cost estimates and help identify any covered diagnostics under a patient's plan. Financing options through third-party healthcare lenders are available, and the practice may offer multi-cycle pricing for qualifying patients.
Frequently Asked Questions
Where is FIRM's Prudential Drive location? The clinic is at 836 Prudential Drive, Jacksonville, FL. The phone number is (904) 281-9887 and the network website is ivfflorida.com.
Does Florida mandate fertility insurance coverage? Florida does not have a comprehensive fertility insurance mandate. Some employer plans voluntarily cover fertility treatments, and FIRM's team can review your specific benefits.
What is the difference between FIRM's Prudential Drive location and other Jacksonville offices? FIRM operates multiple locations in the Jacksonville area. The Prudential Drive office is one of the original locations and serves as a central hub for the northeast Florida practice.
How long has FIRM been practicing in Jacksonville? FIRM is one of the longest-established fertility centers in northeast Florida, with decades of continuous practice in the Jacksonville market serving patients from throughout the region.