Our mission

The most comprehensive fertility directory in the US

Fertlo exists to give every person considering fertility treatment access to the same high-quality, unbiased information that used to require hours of research or an expensive consultant.

Why We Built Fertlo

Fertility treatment is among the most consequential — and expensive — healthcare decisions a person can make. Yet the information landscape is fragmented: success rates are buried in CDC spreadsheets, clinic reviews are scattered across Google, Healthgrades, and Yelp, and cost data is almost entirely opaque.

Fertlo aggregates this data into a single, searchable directory. We cross-reference the NPI Registry (every licensed fertility specialist), the CDC ART Surveillance Report (mandatory success rate reporting from every ART clinic in the US), and patient review platforms to give you a complete picture of each clinic.

We are especially committed to serving populations that are underserved by traditional fertility resources: LGBTQ+ individuals and couples, single parents by choice, and patients in underserved geographies. Every clinic profile includes explicit LGBTQ+ acceptance flags. We also highlight home insemination as a legitimate, affordable first-line option for many patients.

Data Sources

Fertlo does not fabricate or editorially assign clinic ratings. All core data flows from authoritative government and licensed third-party sources. See our full scoring methodology →

NPI Registry (CMS)

Quarterly syncSource

The National Plan and Provider Enumeration System (NPPES) is maintained by the Centers for Medicare & Medicaid Services. We query the NPI Registry to verify clinic existence, taxonomy codes (specialty classification), and primary contact information. Every clinic in our directory has a confirmed NPI number.

CDC ART Surveillance Report

Annual (most recent: 2022)Source

The Centers for Disease Control and Prevention publishes annual Assisted Reproductive Technology (ART) surveillance data covering every fertility clinic that performs ART procedures in the United States. We incorporate live birth rates, cycle counts, and age-stratified success data from the most recent available report (2022, published 2024).

Google Places API

Monthly syncSource

We use the Google Places API to supplement clinic profiles with verified business hours, patient review counts, aggregate ratings, and location data. This data is refreshed regularly and attributed to Google.

SART Member Clinics

AnnualSource

The Society for Assisted Reproductive Technology (SART) publishes a list of member clinics that voluntarily report their ART data. SART membership is a quality signal we surface on clinic profiles. SART data and CDC ART data are overlapping — CDC reporting is mandatory for all ART clinics; SART reporting is voluntary but subject to additional audit.

Editorial Standards

Our content team follows strict guidelines to ensure accuracy, transparency, and trustworthiness across all editorial material.

E-E-A-T Framework

All editorial content on Fertlo is produced according to Google's Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) guidelines. Authors must demonstrate relevant experience. Medical and clinical claims require citation to peer-reviewed sources or government data.

Medical Review Process

Articles classified as "clinical" content (IVF protocols, success rate interpretation, medical decision-making) are reviewed by a board-certified reproductive endocrinologist or fertility nurse practitioner before publication. Reviewed articles display the reviewer's credentials, institution, and review date.

Source Citation Standards

We cite primary sources — CDC reports, peer-reviewed journals (JARG, Fertility and Sterility, NEJM), and ASRM/SART guidelines — rather than secondary coverage. All statistics are linked to their source. We note data vintage (publication year) prominently, especially for success rate data which is published 18+ months after the reporting year.

Clinic Data Accuracy

Clinic profiles are populated from verified government sources (NPI Registry, CDC). We do not accept unverified clinic-submitted data for core fields (location, phone, name). Clinics may claim their profile to add supplementary information (photos, service descriptions) which is clearly marked as clinic-provided.

Medical Advisory Board

All clinical content on Fertlo is independently reviewed by board-certified reproductive endocrinologists and fertility specialists. Our advisors practice across Brazil, Mexico, and Chile — bringing global perspective to fertility care.