The Reproductive Endocrinology & Infertility Group Practice of the University of Rochester (URMC) — listed at 500 Red Creek Drive in Rochester, New York — is the academic fertility program associated with Strong Memorial Hospital and the University of Rochester Medical Center (URMC). The program operates under the Strong Fertility Center brand (urmc.rochester.edu/locations/strong-fertility-center), serving patients throughout the Greater Rochester region and Upstate New York. Patients exploring fertility care options across New York State can view additional providers in the New York fertility clinics directory.
The University of Rochester is one of Upstate New York's primary academic medical centers, and its reproductive endocrinology program provides patients across a wide Upstate catchment with access to subspecialty fertility care backed by the resources and oversight of a research university and affiliated tertiary care hospital.
Physicians and Clinical Team
Strong Fertility Center's physicians hold faculty appointments at the University of Rochester School of Medicine and Dentistry. Faculty reproductive endocrinologists in academic programs maintain dual responsibilities: clinical patient care and scholarly activity (research, teaching, and publication). This model ensures that the clinical team remains engaged with current evidence and emerging techniques in reproductive medicine.
The program likely includes dedicated attention to REI training — residents and fellows at URMC rotate through the fertility program as part of their training, meaning patients may interact with trainees under attending supervision in addition to faculty physicians. The academic training mission enriches the program's clinical environment while maintaining attending physician oversight at every stage of care.
The clinical support team includes reproductive nurses, embryologists, ultrasound technicians, and patient care coordinators who work within URMC's institutional framework.
Services and Treatments
Strong Fertility Center provides academic reproductive endocrinology services to Upstate New York patients:
- Initial fertility evaluation and diagnostic workup
- Ovarian reserve assessment (AMH, FSH, antral follicle count)
- Male fertility evaluation and semen analysis
- Ovulation induction (oral and injectable)
- Intrauterine insemination (IUI)
- In vitro fertilization (IVF)
- Intracytoplasmic sperm injection (ICSI)
- Preimplantation genetic testing (PGT-A, PGT-M)
- Frozen embryo transfer (FET)
- Egg and embryo cryopreservation
- Oncofertility — fertility preservation for cancer patients
- Recurrent pregnancy loss evaluation and management
- Reproductive surgical evaluation (in coordination with URMC surgical subspecialties)
- LGBTQ+ family-building pathways
- Clinical research protocol enrollment (as appropriate)
The 500 Red Creek Drive address is a URMC outpatient facility, part of the broader URMC campus infrastructure that enables coordination with Strong Memorial Hospital and affiliated specialty services when complex cases require multi-disciplinary management.
Laboratory and Success Rates
Strong Fertility Center's IVF laboratory operates under URMC's institutional oversight and accreditation frameworks. Academic medical center laboratories participate in external quality programs and are subject to the regulatory standards applicable to all high-complexity ART labs.
Patients should review the most current cycle-level data published by the CDC's ART Surveillance program and the SART Clinic Summary Report.
Note that outcome data may be reported under "Reproductive Endocrinology Infertility GP of Univ of Roch" or "Strong Fertility Center" in the SART database. Ask the program which identifier to search when reviewing published outcomes.
Patient Experience
The Red Creek Drive location is in Rochester's southwest quadrant, conveniently accessible from Route 390 and the I-490 corridor. URMC's campus extends across multiple Rochester sites — Red Creek Drive is one of several outpatient locations in addition to the main Strong Memorial Hospital complex on Elmwood Avenue.
For patients throughout the Greater Rochester region — including those from Canandaigua, Batavia, Geneva, and the Southern Tier — Strong Fertility Center represents the nearest academic fertility option without traveling to Buffalo or Syracuse. The URMC brand carries significant trust capital in the Rochester market.
Academic fertility program wait times for new patients can be longer than at independent practices — Rochester-area patients should plan ahead when initiating care, particularly if they are approaching age thresholds where time is a significant factor.
Considering At-Home Insemination?
Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.
At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.
If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.
Insurance and Financing
New York State mandates coverage of three IVF cycles per lifetime for patients diagnosed with infertility on large group fully-insured health plans. URMC/Strong Fertility Center participates in major New York commercial insurance plans and operates within the URMC's institutional billing framework.
Rochester-area patients should verify network status for their specific plan — URMC participates in most major upstate New York plans (including Excellus BCBS, MVP Health Care, and others) but confirmation before scheduling is advisable.
ERISA self-funded employer plans (common at large Rochester-area employers like Xerox, Paychex, Wegmans, and the University of Rochester itself) are exempt from New York's mandate. University of Rochester employees should check their specific plan benefits through the HR department.
For patients without fertility coverage, URMC's financial counseling services can discuss self-pay options and payment plans.
Frequently Asked Questions
What is the relationship between "Reproductive Endocrinology Infertility GP of Univ of Roch" and "Strong Fertility Center"? These names refer to the same clinical program. The first is the formal entity name used in SART reporting and CMS registrations; the second is the patient-facing brand name used in URMC's clinic directory and public communications. Patients scheduling care at Strong Fertility Center are being seen through the URMC/University of Rochester academic fertility program.
Does the program offer care at both the Red Creek Drive location and Lattimore Road? Strong Fertility Center operates across multiple URMC locations. The 500 Red Creek Drive address and 125 Lattimore Road address are both associated with the program in public databases. Patients should confirm which address they are attending for each type of appointment (consultation, monitoring, retrieval, transfer) when scheduling.
What is an advantage of being seen at an academic fertility center versus a private clinic in Rochester? Academic programs offer depth of subspecialty expertise (faculty with research-active careers), access to clinical trials, coordinated multi-specialty management for complex cases, and the teaching mission that keeps physicians engaged with current evidence. Private clinics may offer shorter wait times, more consistent physician access, and a more boutique experience. The right choice depends on your diagnosis complexity and personal priorities.
Does Strong Fertility Center serve LGBTQ+ patients and single parents? Yes. URMC's academic programs are designed to serve diverse patient populations, including LGBTQ+ individuals and single parents by choice. Contact the clinic directly to discuss your specific family-building pathway and what steps are involved in initiating care.