E.J. Aspuru, MD, FACOG — An Honest Editorial Review
Among fertility clinics in Georgia, many Atlanta patients start not at a reproductive-endocrinology program but at a trusted OB/GYN who can run the initial workup, read the first ultrasound, and coordinate a referral when it's time. Dr. Eugenio J. Aspuru — most patients know him as Dr. E.J. — has practiced in Atlanta for 25+ years and has landed on regional "Top Doctor" lists consistently since the early 2010s. He is an OB/GYN, not a reproductive endocrinologist, and we'll be explicit about that scope.
About the Physician
Dr. E.J. Aspuru is a board-certified Obstetrician-Gynecologist practicing with Northside/Northpoint OB-GYN in Atlanta, GA, with locations in Buckhead/Dunwoody and Alpharetta. He graduated from the LSU Health Sciences Center New Orleans School of Medicine in 1999 and has practiced in the Atlanta market ever since. He is certified by the American Board of Obstetrics and Gynecology and licensed by the Georgia Composite Medical Board.
Notable recognitions include:
- Atlanta Magazine Top Doctors, 2016–2022 (multi-year)
- Jezebel Magazine Best ObGyn in Atlanta, 2018–2022
- Castle Connolly Top Docs, 2013–2022
- Vitals Compassionate Doctor Award, 10-Year Honoree (2020)
The practice itself was established in 1963 and has been a respected Atlanta medical institution for more than sixty years.
Services Offered
Services typical of Northside/Northpoint OB-GYN include:
- Well-woman exams and annual gynecology
- Comprehensive prenatal and obstetric care
- Infertility workup (hormone panels, pelvic ultrasound, HSG, semen analysis ordered through a reference lab)
- Ovulation induction and intrauterine insemination (IUI)
- PCOS, endometriosis, fibroid, and abnormal-bleeding management
- Advanced robotic gynecologic surgery
- Contraception, menopause, and hormone therapy
Dr. Aspuru is particularly known for robotic GYN surgery. Confirm specific service availability at intake.
What This Practice Is — and Isn't
Northside/Northpoint OB-GYN is a general obstetrics and gynecology group, not a reproductive-endocrinology (REI) or IVF center. The practice does not operate an embryology lab, does not perform egg retrievals or embryo transfers on-site, and is not a SART-member clinic. Patients who need IVF, ICSI, donor-egg cycles, PGT-A/PGT-M, or third-party reproduction will be referred to an Atlanta-area REI — the market includes Reproductive Biology Associates, Georgia Reproductive Specialists, Shady Grove Atlanta, and others, all within a short drive of Buckhead.
Georgia Insurance Context
Georgia is not a fertility-coverage-mandate state. There is no state law requiring commercial insurers to cover IVF or IUI. Most Georgia fertility patients pay out of pocket for IVF ($15,000–$25,000 per cycle before medications) unless they have an employer-sponsored benefit (Progyny, Carrot, Maven, Kindbody at Home). Basic OB/GYN workup at a practice like Northside/Northpoint OB-GYN is generally billed under routine gynecologic care. Our fertility insurance mandates by state guide covers the broader landscape.
Patient Experience
The 4.9/209 Google rating for Dr. Aspuru is strong for an Atlanta OB/GYN, and Atlanta-Magazine-Top-Doctor recognition across nearly a decade is a meaningful independent signal. Recurring themes in that kind of review profile typically emphasize unhurried visits, surgical expertise, and continuity across pregnancy and across multiple pregnancies. Individual experiences vary; confirm fit at intake.
Considering At-Home Insemination?
For patients starting family-building without a known fertility diagnosis — particularly single parents by choice, LGBTQ+ couples, and those in the Buckhead/Dunwoody/Alpharetta corridor who haven't yet decided on a clinical path — at-home intracervical insemination (ICI) is a reasonable first step.
MakeAMom kits are a one-time purchase, reusable until conception, and ship in plain packaging. They pair well with basic preconception health work at an OB/GYN practice. At-home insemination is not a substitute for clinical care if you have a known diagnosis, have been trying 12 months (six if over 35), or your physician has recommended clinical IUI or IVF.
When to Add a Clinical REI
Book an Atlanta-area REI consult if you have:
- Been trying 12 months (six if 35+)
- Irregular or absent cycles (PCOS, POI)
- A blocked tube on HSG
- Abnormal semen analysis
- Two or more pregnancy losses
- A known genetic condition requiring PGT
Our how to read IVF success rates guide and the CDC ART National Summary help compare Atlanta-metro programs responsibly.
Location and Contact
Address: 5780 Peachtree Dunwoody Rd, Suite 295, Atlanta, GA 30342 Phone: (404) 255-3633 Secondary office: Alpharetta, GA
Frequently Asked Questions
Does Dr. Aspuru perform IVF? No. He is a general OB/GYN. Patients who need IVF are referred to an Atlanta-area REI.
Does he perform robotic GYN surgery? Yes. Northside/Northpoint OB-GYN offers advanced robotic gynecologic surgery.
Does Georgia insurance cover IVF? No. Georgia has no state fertility-coverage mandate. Verify your specific plan.
Is this practice SART-reporting? No. SART reports ART (IVF/FET) outcomes. Northside/Northpoint OB-GYN does not perform ART and is not a SART member.
Editorial note: Independently written by the Fertlo editorial team; not sponsored. See our editorial policy.