Emory Reproductive Center – Atlanta — An Honest Patient Guide
Emory Reproductive Center is the fertility and reproductive medicine program of Emory University School of Medicine, one of the nation's leading academic medical institutions. The clinic is located at 550 Peachtree St NE, Floor 18, in Midtown Atlanta — a Midtown high-rise address that places the clinic within the dense medical and commercial corridor stretching north from downtown Atlanta along the Peachtree spine. Peachtree St NE at this location is in the heart of Midtown, easily accessible from Buckhead, Brookhaven, Decatur, and points along the I-85 and I-285 corridors.
For Atlanta patients who value the combination of subspecialty clinical expertise with academic medical center infrastructure — including access to cutting-edge clinical trials, complex case consultations across Emory's broader healthcare system, and laboratory resources backed by university research programs — Emory Reproductive Center is a distinctive choice among the metro Atlanta fertility options. For the full Georgia clinic landscape, see our Georgia fertility clinic directory.
Physicians and Clinical Team
Emory Reproductive Center's clinical team consists of fellowship-trained, board-certified reproductive endocrinologists who hold ABOG subspecialty certification and academic appointments at Emory University School of Medicine. The academic structure supports an environment of ongoing research, clinical education, and peer consultation that is distinct from a private practice setting.
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Khaled Zeitoun, M.D. — Dr. Zeitoun is a reproductive endocrinologist at Emory with expertise in minimally invasive reproductive surgery, endometriosis, uterine anomalies, and complex fertility cases. His surgical training and academic background support the program's capacity for patients with structural reproductive conditions that require both surgical and fertility management.
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Sheila Krishnan, M.D. — Dr. Krishnan is a board-certified REI at Emory with clinical interests in recurrent pregnancy loss, diminished ovarian reserve, and patients navigating fertility challenges related to autoimmune or systemic medical conditions. Her work bridges reproductive endocrinology with the broader Emory Health System's specialty care resources.
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Jennifer Knudtson, M.D. — Dr. Knudtson is a reproductive endocrinologist with additional training and interest in fertility preservation for oncology patients and in supporting patients with complex medical histories who require coordinated care with oncology, hematology, or other specialists at Emory. The academic medical center context makes coordinated care of this kind more feasible.
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Clinical Team — The Emory Reproductive Center team includes fertility nurses, embryologists, and a patient coordination staff operating within Emory Healthcare's administrative infrastructure. Patients can expect the patient communication and scheduling systems associated with a large academic medical system.
Services and Treatments
Emory Reproductive Center offers a comprehensive range of fertility and reproductive medicine services:
- IVF (In Vitro Fertilization) — Full stimulation cycles, egg retrieval, embryo culture, and fresh or frozen transfer performed within Emory's reproductive medicine laboratory.
- ICSI (Intracytoplasmic Sperm Injection) — For male-factor infertility and prior poor fertilization.
- IUI (Intrauterine Insemination) — Natural and stimulated cycles using partner or donor sperm.
- Egg Freezing (Oocyte Cryopreservation) — Elective and medically indicated fertility preservation via vitrification.
- Oncofertility Preservation — Coordinated fertility preservation for patients facing cancer treatment, an area of particular strength given Emory's comprehensive cancer center resources.
- Frozen Embryo Transfer (FET) — Medicated and natural-cycle FET following prior egg retrieval cycles.
- Preimplantation Genetic Testing (PGT-A / PGT-M) — Chromosomal aneuploidy and monogenic disorder screening of blastocysts.
- Donor Egg IVF — Fresh and frozen donor egg cycles.
- Donor Sperm Services — Coordination for patients using donor sperm.
- Male Fertility Evaluation — Semen analysis and male-factor assessment, with urology coordination within the Emory Health System.
- Minimally Invasive Reproductive Surgery — Laparoscopic and hysteroscopic evaluation and treatment of endometriosis, fibroids, polyps, uterine septum, and other structural conditions.
- Recurrent Pregnancy Loss Evaluation — Comprehensive diagnostic workup and individualized management.
- PCOS and Hormonal Disorder Management — Diagnosis and evidence-based treatment of polycystic ovary syndrome and related endocrine disorders.
- LGBTQ+ Family Building — Inclusive services for all patient configurations.
- Clinical Research Participation — Access to clinical trials and research protocols through Emory's academic infrastructure.
Laboratory and Success Rates
Emory Reproductive Center operates its embryology laboratory within the Emory Healthcare system, with quality standards aligned to those expected of an academic medical center program. The laboratory supports the full range of ART procedures including IVF, ICSI, PGT biopsy and analysis, and vitrification of eggs and embryos.
Patients should review the most current cycle-level data published by the CDC's ART Surveillance program and the SART Clinic Summary Report.
Academic center fertility programs vary in their cycle volumes relative to large private practices. Some patients choose academic programs for the depth of specialist access and complex case management, even knowing that volume may be somewhat lower than at the highest-volume private fertility centers in a market.
Patient Experience
Emory Reproductive Center's location at 550 Peachtree St NE places it in a building with Emory's broader outpatient clinical presence in Midtown, which some patients find reassuring — the proximity to other Emory specialty care, from oncology to maternal-fetal medicine, means that referrals and coordinated consultations can happen within a single health system. For patients with complex or multi-system health histories, this integration is a practical advantage.
The Midtown Atlanta address is accessible via MARTA (the Civic Center station is nearby), and the building has structured parking for patients who drive. For patients from outside the immediate Midtown area, I-75/85 provides direct access.
Patient experience at academic center fertility programs tends to be shaped by the presence of residents and fellows in the clinical environment. At Emory, this means patients benefit from active mentorship and clinical rigor, though the attendant training environment may involve more team members in clinical interactions than a private practice.
Considering At-Home Insemination?
Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.
At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.
If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.
Insurance and Financing
Georgia does not have a state fertility insurance mandate. Coverage for IVF and fertility treatments in Georgia depends entirely on the employer's group health plan. Many Atlanta-area employers — particularly those in financial services, technology, and healthcare — have added voluntary fertility benefits, but the absence of a state mandate means significant variability across the market.
As part of Emory Healthcare, Emory Reproductive Center may accept a broader range of insurance plans than many private fertility practices, particularly plans that include Emory Healthcare as a preferred provider network. Patients with plans that include Emory Healthcare may find that diagnostic services, some monitoring, and certain procedures are covered under their general health insurance, even if dedicated fertility treatment benefits are not included.
For patients without fertility coverage, the Emory Reproductive Center billing team can provide self-pay pricing and information on available financing options. Some academic medical centers also offer financial assistance programs for patients who meet income eligibility criteria.
Frequently Asked Questions
What makes Emory Reproductive Center different from private fertility clinics in Atlanta? The primary distinction is the academic medical center context. Emory's reproductive endocrinologists hold faculty appointments, participate in research, and operate within a health system that includes oncology, maternal-fetal medicine, genetics, and other specialist resources. For patients with complex conditions — including cancer diagnoses, uterine anomalies, or medical comorbidities requiring multi-specialty care — the integration within Emory Healthcare is a concrete clinical advantage over most private practices.
Does Emory Reproductive Center accept major Georgia insurance plans? Emory Healthcare participates in a broad network of Georgia insurance plans. Whether fertility treatment specifically is covered depends on your employer's benefit design. Contact Emory's billing office with your insurance information before scheduling to verify coverage for both diagnostics and treatment.
Is there parking at the 550 Peachtree St NE location? The building at 550 Peachtree St NE has associated parking, and the surrounding Midtown Atlanta blocks have numerous garages. The Civic Center MARTA station is nearby for patients using public transit.
Can I participate in clinical research at Emory Reproductive Center? Potentially, yes. As an academic program, Emory Reproductive Center enrolls patients in clinical trials and observational studies when they are eligible and interested. Ask at your consultation whether any active studies are relevant to your diagnosis or treatment plan — participation can sometimes provide access to novel treatments or reduce certain costs for eligible patients.

