The Florida Institute for Reproductive Medicine (FIRM) operates its Riverside suite at 836 Prudential Drive, Suite 902, in Jacksonville — a location serving northeast Florida patients from the Riverside-Avondale corridor and surrounding neighborhoods. FIRM is among Florida's most experienced fertility networks, providing reproductive care to Jacksonville families across multiple decades and office locations. The clinic holds a 3.6-star rating from more than 135 patient reviews. Patients comparing providers across Florida can explore the Florida fertility clinic directory.
Physicians and Clinical Team
FIRM's Riverside suite is staffed by board-certified reproductive endocrinologists who form part of the broader FIRM physician team. The clinical model involves physician-led consultations with cycle monitoring supported by experienced reproductive nurses. The team has extensive experience managing a range of fertility diagnoses including PCOS, unexplained infertility, endometriosis, and male factor conditions. Coordination between the Riverside and other FIRM Jacksonville locations allows for flexible scheduling of monitoring and procedures.
Services and Treatments
- IVF with ICSI
- Frozen embryo transfer (FET)
- Intrauterine insemination (IUI)
- Egg freezing and fertility preservation
- Donor egg cycles
- Donor sperm coordination
- Pre-implantation genetic testing (PGT-A)
- Ovulation induction cycles
- Recurrent pregnancy loss workup
- Male factor infertility evaluation
- Polycystic ovary syndrome (PCOS) management
- Endometriosis consultation and surgical referral
Laboratory and Success Rates
FIRM's laboratory infrastructure supports IVF cycle management across its Jacksonville locations, with embryology services including extended blastocyst culture, vitrification cryopreservation, and genetic testing coordination. The practice's long tenure in northeast Florida means the laboratory team has accumulated substantial experience across a broad patient demographic. Patients should review the most current cycle-level data published by the CDC's ART Surveillance program and the SART Clinic Summary Report.
Patient Experience
The Riverside suite location provides access to FIRM's services for Jacksonville patients living or working on the west bank of the St. Johns River, in Riverside-Avondale, or commuting from Clay County. The multi-office structure of FIRM in Jacksonville means that patients assigned to one location may interact with staff from across the network, particularly for monitoring appointments and procedures.
Patient experiences at the Riverside suite reflect both the strengths of a long-established local practice and the limitations that can come with an older administrative model. Patients who value physician continuity and a practice that knows their history over time tend to rate FIRM favorably. Those who expect quick digital communication, online scheduling, or a consumer-oriented portal experience may find the practice's approach more traditional.
The clinical team's experience with unexplained infertility, endometriosis-related fertility challenges, and difficult stimulation protocols is a draw for patients who have not succeeded elsewhere. Physician accessibility for questions between appointments is something potential patients should discuss during the initial consultation to set expectations.
Considering At-Home Insemination?
Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.
At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.
If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.
Insurance and Financing
Florida does not mandate fertility insurance coverage for private employer plans. Self-pay is common for IVF patients in Florida, and FIRM's financial team can provide detailed cost estimates before treatment begins. Some employer-sponsored plans voluntarily include fertility benefits, and FIRM's staff can help verify coverage. Third-party healthcare financing is available for patients managing treatment costs over time.
Frequently Asked Questions
Where is the FIRM Riverside suite located? This location is at 836 Prudential Drive, Suite 902, Jacksonville, FL. The main FIRM phone number is (904) 399-0185 and the website is fertilityjacksonville.com.
How does this location relate to other FIRM Jacksonville offices? FIRM operates multiple suites and locations in Jacksonville. Patients may access monitoring and procedures across locations depending on scheduling and availability.
Does FIRM treat PCOS? Yes. PCOS is one of the most common diagnoses managed at FIRM, and the clinical team has experience with ovulation induction, cycle monitoring, IUI, and IVF protocols tailored to patients with polycystic ovary syndrome.
What should I bring to my first FIRM consultation? Patients are encouraged to bring any prior fertility workup results, hormone panel results, semen analyses, and records from prior treatment cycles. Having this documentation ready enables the physician to give a more individualized and efficient consultation.