The Sher Institute for Reproductive Medicine – Shrewsbury is a legacy SIRM location associated with the address 1131 Broad Street in Shrewsbury, New Jersey — a borough in Monmouth County on the New Jersey Shore. Shrewsbury sits between Red Bank, Tinton Falls, and the Rumson–Sea Bright barrier peninsula, serving the coastal Monmouth County patient community. The SIRM network — founded by Dr. Geoffrey Sher — operated fertility clinics across the United States, and the Shrewsbury location served the northern New Jersey Shore region, offering access to the network's clinical philosophy and protocols for patients in Monmouth and Ocean counties. New Jersey has a robust fertility insurance mandate, making coverage access an important advantage for Garden State patients. For other New Jersey fertility clinic options, visit the New Jersey state directory.
Note on operating status: The SIRM network went through significant organizational changes in the 2010s and 2020s. Prospective patients should verify the current operating status of the Shrewsbury location and confirm which physician team, if any, continues to practice at this address before scheduling an appointment.
Physicians and Clinical Team
SIRM locations historically were staffed by board-certified reproductive endocrinologists who practiced within the network's clinical framework — characterized by individualized stimulation protocols, an emphasis on immune factors in implantation failure, and a particular focus on patients with recurrent IVF failures or unexplained fertility challenges. Dr. Sher's philosophy attracted patients who had been unsuccessful elsewhere and sought alternative explanations for implantation failure.
The Shrewsbury location served Monmouth County patients as part of this broader network. As with other SIRM locations, the physician team and operational structure at the Shrewsbury address may have evolved significantly following the network's organizational changes. Patients should contact the clinic directly to understand who is currently practicing at this location and what services are offered.
Services and Treatments
SIRM practices historically offered:
- Comprehensive fertility evaluation including immune and endocrine assessment
- Ovulation induction and IUI
- In vitro fertilization (IVF) with individualized protocols
- Intracytoplasmic sperm injection (ICSI)
- Frozen embryo transfer (FET)
- Preimplantation genetic testing (PGT-A)
- Egg freezing for fertility preservation
- Recurrent implantation failure evaluation
- Immune modulation protocols for implantation dysfunction
- Donor egg coordination
- Donor sperm coordination
- Gestational carrier management
Current service availability at the Shrewsbury address should be confirmed directly with the practice.
Laboratory and Success Rates
SIRM locations historically operated IVF laboratories supporting a full range of ART procedures. Laboratory quality control, embryologist experience, and protocol consistency were important elements of the network's clinical approach. Patients should review the most current cycle-level data published by the CDC's ART Surveillance program and the SART Clinic Summary Report.
Due to the SIRM network's organizational changes, historical outcomes data may not reflect the current state of operations at the Shrewsbury location. Patients should ask the clinic directly about current SART reporting and recent outcomes.
Patient Experience
Shrewsbury, NJ, is a small but prosperous borough in northern Monmouth County — easily accessible from the Garden State Parkway (Exit 109) and situated between Red Bank, Tinton Falls, and the Rumson shoreline. The Broad Street address is in Shrewsbury's commercial corridor, close to the Route 35 and Route 520 intersection. The area serves residents from Red Bank, Fair Haven, Rumson, Colts Neck, Tinton Falls, and communities extending toward Holmdel, Hazlet, and the northern Ocean County shore towns.
Monmouth County's demographic profile — a mix of Shore residents, commuters to New York City and Jersey City, and professionals in the healthcare and financial services sectors — creates a patient base with diverse needs and often with employer fertility benefits from New York City-adjacent employers. New Jersey's insurance mandate is a significant financial factor that makes fertility treatment accessible for many Monmouth County patients whose plans comply with the mandate.
Considering At-Home Insemination?
Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.
At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.
If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.
Insurance and Financing
New Jersey has one of the country's stronger fertility insurance mandates. New Jersey law requires health insurance carriers to provide coverage for fertility treatment including IVF for most fully insured group plans. The mandate covers diagnosis and treatment of infertility, including a set number of IVF cycles. New Jersey mandate coverage requirements have evolved over time; patients should verify current mandate specifics with their insurer and confirm that the clinic or its successor accepts their plan.
For Monmouth County residents who commute to New York City, the New Jersey mandate is particularly relevant — patients covered under New Jersey-regulated group plans have meaningful IVF coverage that reduces or eliminates out-of-pocket treatment costs. Self-funded ERISA plans remain exempt from state mandates and may not provide comparable coverage. The billing team can assist with insurance verification and pre-authorization.
Frequently Asked Questions
Is SIRM Shrewsbury currently accepting new patients? Given the SIRM network's organizational changes, prospective patients should call the practice directly to confirm current operational status, which physicians (if any) are practicing at the Shrewsbury address, and whether the clinic is accepting new patients. If the Shrewsbury location is no longer operating, the Fertlo New Jersey directory lists alternative REI practices serving Monmouth County.
What was distinctive about SIRM's clinical approach? Dr. Geoffrey Sher's SIRM network was known for its emphasis on the immune basis of implantation failure — a clinical philosophy that explored how immune system dysregulation might prevent embryos from successfully implanting even when chromosomally normal. SIRM protocols often included medications and interventions targeting immune modulation, such as intralipid infusions and other approaches. This emphasis attracted patients who had experienced recurrent IVF failure without a clear explanation from conventional evaluation.
How does the New Jersey fertility mandate work for Monmouth County patients? New Jersey's mandate requires most group health insurers to cover fertility diagnosis and treatment, including IVF. Coverage specifics — including cycle limits, medication coverage, and prior authorization requirements — vary by plan. Patients should request a full description of fertility benefits from their insurance carrier before beginning treatment, and bring that documentation to their initial clinic visit for verification.
What are the nearest alternative SIRM or fertility clinic options for Monmouth County patients if the Shrewsbury location is not operating? Patients in Monmouth County seeking board-certified REI care have options in Red Bank, Freehold, and the greater Edison/Middlesex County area, as well as access to Jersey City and Newark clinics via the Parkway and New Jersey Transit. The New Jersey fertility directory on Fertlo provides a current listing of board-certified REI practices across the state.