California Center for Reproductive Health (West Hollywood) — An Honest Editorial Review

If you are researching fertility clinics in California and you have landed on the California Center for Reproductive Health (CCRH), it helps to understand upfront that CCRH is not a single office — it is a Los Angeles-area REI network operating under one clinical leadership team across multiple locations. The West Hollywood office, at 9201 West Sunset Boulevard, is CCRH's Westside location; the flagship office sits on Ventura Boulevard in Encino, and a third satellite operates in Valencia. The practice is led by Dr. Eliran Mor, MD, a board-certified reproductive endocrinologist who founded and continues to direct the network. For patients focused on the Encino office specifically — where the bulk of IVF volume, embryology, and Dr. Mor's primary clinical practice sits — see our dedicated editorial on California Center for Reproductive Health (Encino) and our physician-level editorial on Dr. Eliran Mor, MD (Encino). This page focuses on what the West Hollywood office specifically offers, how it fits into the broader CCRH network, and when a West Hollywood intake makes sense.

About the Practice

California Center for Reproductive Health was founded by Dr. Eliran Mor, MD, who serves as Medical Director across all CCRH locations. Dr. Mor earned his medical degree at Tel Aviv University–Sackler School of Medicine in Israel, completed a four-year OB/GYN residency at New York Methodist Hospital in Brooklyn, and finished a three-year REI fellowship at the University of Southern California — one of the West Coast's longest-running REI training programs. He is dually board-certified in Reproductive Endocrinology and Infertility and in Obstetrics and Gynecology, and his physician credentials can be independently verified through the American Board of Obstetrics and Gynecology.

The West Hollywood office operates as a satellite of the Encino flagship, sharing the same clinical protocols, embryology laboratory, and medical leadership. Patients scheduled at West Hollywood for consultations, monitoring ultrasounds, and routine follow-up may still undergo egg retrieval, embryo transfer, and laboratory procedures at the Encino location, where CCRH's IVF lab and procedural suites are centralized. This is a common hub-and-spoke structure among multi-site LA fertility networks: the satellite office reduces the Westside travel burden during the monitoring phase of a cycle without fragmenting the lab. Patients considering CCRH should confirm at intake which procedures happen at which site so the travel plan for retrieval day is clear.

Historically, CCRH West Hollywood has been associated with additional board-certified REI clinicians who have rotated through the network. Current physician rosters can shift, and we do not publish an unverified roster here. For the active physician list at the West Hollywood location, confirm directly with the practice via center4reproduction.com, and verify any named physician's board certification through the ABOG physician lookup before your first visit.

Services Offered

CCRH offers the full assisted reproductive technology (ART) spectrum across its network, with services available to West Hollywood patients either at the Westside office or coordinated through Encino:

• Comprehensive fertility evaluation (AMH, AFC, HSG, semen analysis, genetic screening)
• Ovulation induction and intrauterine insemination (IUI)
• In vitro fertilization (IVF) with conventional stimulation or freeze-all protocols
• Access IVF — a lower-cost minimal-stimulation pathway for appropriate candidates
• Intracytoplasmic sperm injection (ICSI) for male-factor infertility
• Egg freezing and fertility preservation
• Embryo freezing and frozen embryo transfer (FET)
• Preimplantation genetic testing (PGT-A and PGT-M)
• Donor-egg, donor-sperm, and gestational-carrier cycles
• LGBTQ+ family-building, including reciprocal IVF and known-donor insemination
• Surgical fertility care, including tubal reversal
• Evaluation and management of endometriosis, PCOS, diminished ovarian reserve, recurrent pregnancy loss, and male-factor infertility

What This Practice Is

CCRH is a full-service reproductive endocrinology and infertility program — not a general OB/GYN office and not a wellness practice. The network is a member of the Society for Assisted Reproductive Technology (SART), which requires cycle-level outcome reporting to a national registry. Clinic-level outcome data is published in the SART Clinic Summary Report, and independently verified federal data is available through the CDC ART Surveillance Reports. SART and CDC outcomes are reported at the practice level, not separately per office — the numbers you see will reflect the combined CCRH program.

Clinical practice at CCRH follows American Society for Reproductive Medicine (ASRM) guidelines, which most US REI programs use to set evidence-based standards for stimulation protocols, embryo transfer number, and preimplantation genetic testing. Supporting peer-reviewed literature on IVF outcomes, PGT, and ART safety is indexed on PubMed. For a walkthrough of how to read cycle-level success data without falling into common interpretation traps, see our guide to how to read IVF success rates.

California SB 729 and Coverage

California's Senate Bill 729 (SB 729) took effect January 1, 2026, and it materially changed what IVF coverage looks like for many Californians. The mandate requires fully insured large-group health plans — those covering 101 or more employees and regulated under the California Department of Insurance or the Department of Managed Health Care — to cover infertility diagnosis and treatment, including up to three complete egg retrieval cycles per lifetime with unlimited embryo transfers. The law also uses an inclusive definition of infertility that extends eligibility to LGBTQ+ individuals and to single patients who would not previously have met traditional clinical definitions.

Critically, SB 729 does not apply to self-funded employer plans (governed by federal ERISA law and exempt from state benefit mandates), to small-group plans, to individual-market plans, or to Medi-Cal. Before your first consultation with CCRH West Hollywood, call your HR or benefits administrator and ask two specific questions: (1) is my plan fully insured or self-funded, and (2) is it regulated under a California state agency. If the answers are "fully insured" and "California-regulated," SB 729 applies. If either answer is different, your out-of-pocket picture may look more like the pre-SB-729 self-pay model. For the process side of what an IVF cycle actually involves — ovarian stimulation, egg retrieval, fertilization, embryo transfer, and the two-week wait — our IVF guide walks each stage.

Patient Experience

The West Hollywood office holds a 4.8-star rating across 291 patient reviews at the time of writing, which is a strong signal in a specialty where review volumes for individual satellite offices tend to run smaller than for flagship locations. Recurring themes in reviews include thorough initial consultations, accessibility of monitoring on the Westside (avoiding a Valley commute for patients in West Hollywood, Beverly Hills, and the 10-corridor neighborhoods), and continuity with the broader CCRH clinical protocol. As with any high-volume fertility network, patient satisfaction correlates with communication expectations set at intake — patients who confirm in advance which procedures happen at West Hollywood versus Encino, and who clarify the monitoring and retrieval travel plan early, report the smoothest experience.

The CCRH network also operates an established international patient program, with Chinese-language resources and coordination for patients traveling from outside the United States. West Hollywood's proximity to Beverly Hills hotels and LAX makes it a common intake point for international and out-of-state patients.

Considering At-Home Insemination?

Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.

At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.

If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you are over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.

When to Consult CCRH West Hollywood

• You are 35 or older and have been trying to conceive for six months without success
• You are under 35 and have tried for 12 months without a pregnancy
• You have a known diagnosis — endometriosis, PCOS, tubal factor, diminished ovarian reserve, or male-factor infertility
• You need donor eggs, donor sperm, or a gestational carrier
• You are planning egg freezing for medical or elective reasons
• You are an LGBTQ+ couple or single parent by choice exploring reciprocal IVF, known-donor IUI, or gestational surrogacy
• You live or work on the Westside and want a CCRH intake closer to home, with the option to transition to Encino for retrieval and transfer

Location and Contact

Address: 9201 West Sunset Boulevard, Suite 202, West Hollywood, CA 90069 Practice: California Center for Reproductive Health (CCRH) — West Hollywood office Network flagship: 16633 Ventura Boulevard, Encino, CA (IVF laboratory and procedural suites) Additional office: Valencia, CA Website: center4reproduction.com/locations/west-hollywood

Frequently Asked Questions

Is CCRH West Hollywood the same practice as CCRH Encino? Yes. California Center for Reproductive Health is a single REI practice operating across three Los Angeles-area offices — Encino (flagship with the IVF laboratory), West Hollywood (Westside satellite on Sunset Blvd), and Valencia (Santa Clarita Valley satellite). The same clinical leadership, protocols, and embryology lab support all three sites. SART and CDC outcome data is reported at the practice level, not separately per office.

Which physicians see patients at the West Hollywood office? Dr. Eliran Mor, MD, the network's founder and Medical Director, is the constant across CCRH locations and has historically seen patients at all three sites. Additional board-certified physicians have rotated through the West Hollywood office over time. Because rosters can change, we do not publish an unverified current list — confirm the active West Hollywood physician schedule directly with the clinic, and verify any physician's board certification through the American Board of Obstetrics and Gynecology before your first visit.

Is CCRH a SART member, and where can I see their IVF outcomes? Yes. CCRH is a member of the Society for Assisted Reproductive Technology (SART), which requires reporting of cycle outcomes to the national SART/CDC registry. Current cycle-level pregnancy and live-birth rates by age and diagnosis are available in the SART Clinic Summary Report, and federal data is published in the CDC ART Surveillance Reports. Interpret both sources with age and diagnosis context — raw clinic averages, without that breakdown, rarely answer the question a specific patient is actually asking.

How does California SB 729 affect my out-of-pocket cost at CCRH West Hollywood? If you have a fully insured large-group health plan (101+ employees) regulated by a California state agency, SB 729 (effective January 1, 2026) requires coverage of infertility diagnosis and treatment, including up to three complete egg retrieval cycles per lifetime and unlimited embryo transfers. SB 729 does not apply to self-funded ERISA plans, small-group plans, individual-market plans, or Medi-Cal. Before your first consultation, confirm with your HR or benefits administrator whether your plan is fully insured and California-regulated, then ask CCRH's billing team to verify in-network status and expected out-of-pocket.

Editorial note: Independently written by the Fertlo editorial team; not sponsored. See our editorial policy.