Center for Reproductive Health & Gynecology (Beverly Hills) — An Honest Editorial Review

If you are comparing fertility clinics in California, Beverly Hills alone hosts more than a dozen REI offices within a ten-minute radius. The Center for Reproductive Health & Gynecology (CRHG) — at 350 S. Beverly Drive, Suite 230 — is a single-physician, boutique-style REI practice led by Dr. Sam Najmabadi, MD. It is distinct from the much larger California Center for Reproductive Health (CCRH) network on Sunset Boulevard and Ventura Boulevard, and the similar naming is a common source of patient confusion (we address this explicitly in the FAQ below).

Fertlo's internal rating for CRHG sits at 4.8/5 across 236 reviews — consistent with the practice's long-standing Beverly Hills reputation and its boutique, single-physician structure.

About the Practice

CRHG is the clinical home of Dr. Sam Najmabadi, who serves as both founder and Medical Director. The practice maintains an on-site embryology laboratory and surgical capability within its Beverly Hills office, which means egg retrievals, fertilization, culture, and embryo transfers are handled in-house rather than being split across separate lab partners. For patients cycling through a boutique REI, an in-suite lab typically means fewer logistical handoffs on retrieval and transfer days.

CRHG also operates a satellite location in Punta Mita, Mexico, which the practice uses for patients interested in medical-tourism IVF or egg donation abroad. Most domestic patients will be treated entirely out of the Beverly Hills office.

Physician Roster

Sam Najmabadi, MD — Founder and Medical Director. Dr. Najmabadi earned his undergraduate degree in Biochemistry and Cell Biology at UC San Diego and his MD at the Keck School of Medicine of USC. He completed his OB-GYN residency and his three-year fellowship in Reproductive Endocrinology and Infertility at USC. He is dually board-certified in Obstetrics and Gynecology and in the REI subspecialty by the American Board of Obstetrics and Gynecology; verify his credentials through the ABOG physician lookup. Dr. Najmabadi is a member of the Society for Reproductive Endocrinologists and Infertility (SREI) and the American Society for Reproductive Medicine (ASRM), and serves as Adjunct Assistant Professor at Touro University College of Osteopathic Medicine. His individual NPI is 1639232770 (taxonomy 207VE0102X — Obstetrics & Gynecology, Reproductive Endocrinology). CRHG is a single-physician practice; no associate REI clinicians are currently listed on the practice roster.

Services Offered

Services available through CRHG include:

• In Vitro Fertilization (IVF) with on-site embryology
• Intrauterine Insemination (IUI) and ovulation induction
• Egg freezing and embryo cryopreservation
• Donor egg IVF and donor-sperm cycles
• Surrogacy / gestational carrier coordination
• Preimplantation genetic testing (PGT-A / PGT-M)
• Reproductive surgery (myomectomy, tubal surgery, hysteroscopy)
• Fertility assessments and ovarian reserve testing
• Platelet-rich plasma (PRP) ovarian therapy (an experimental protocol; ask directly about the evidence base)

What This Practice Is (and Isn't)

CRHG is a single-physician boutique REI with an on-site lab — closer in scale to a concierge fertility practice than to a multi-site network like HRC Fertility, CCRM-LA, or CCRH. Patients typically see Dr. Najmabadi himself for monitoring visits and retrievals, rather than rotating through multiple physicians. That model is a good fit for patients who want continuity and direct physician access; it is less of a fit for patients who need very high-volume capacity, overnight embryology cover, or rapid scheduling during an IVF cohort with hundreds of concurrent cycles.

The practice advertises ovarian PRP and some low-tech protocols alongside standard IVF and egg freezing — ask about evidence, clinic-specific outcomes, and whether a given protocol is on- or off-label before committing.

Insurance and Cost in California

California's SB 729 (2024) expanded the state's infertility mandate to require large-group, state-regulated commercial plans to cover the diagnosis and treatment of infertility, including IVF, with phased implementation for most covered plans starting in 2025. Self-funded (ERISA) employer plans and certain religious employers are exempt, so a boutique REI cycle can still be largely self-pay depending on how your plan is structured. CRHG works with some commercial insurers on the diagnostic side and offers self-pay IVF packages; verify coverage with both your carrier and the practice before your first consult. See our fertility insurance mandates by state guide and the IVF cost by state breakdown for Californian benchmarks.

Success Rates and Lab Quality

Always review cycle outcomes before choosing a clinic. Check the SART Clinic Search and the CDC ART Success Rates report for any clinic's most recent figures, and compare within your own age band and diagnosis rather than looking at a clinic-wide average. Our how to read IVF success rates guide walks through the common traps — including how boutique clinics with small annual cycle volumes can show larger year-to-year swings in percentage outcomes than a larger multi-site network.

Patient Experience

The 4.8/236 Fertlo rating, along with Dr. Najmabadi's long tenure on various "Top Doctor" lists in Los Angeles, points toward a consistently high-touch patient experience. Reviews commonly mention direct access to Dr. Najmabadi during cycles, thorough consultation time, and follow-up from the practice's nurse practitioner team. The other side of a boutique practice is narrower hours and limited coverage during holidays — confirm retrieval-day logistics and weekend support at intake if you are cycling on a tight timeline.

Considering At-Home Insemination?

Not every fertility path starts with clinical IVF. At-home intracervical insemination (ICI) is a lower-cost, private option suited to patients without a known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few donor cycles before scheduling a clinic consult.

At-home insemination kits like those from MakeAMom are a one-time purchase, reusable until conception, and arrive in plain, discreet packaging. Many patients use them as a first step while on an REI waitlist, or alongside ovulation tracking while deciding whether to move to IUI or IVF.

If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you are over 35), or a physician has already recommended IUI or IVF, a board-certified REI like Dr. Najmabadi is the right next step.

When to Consult a Practice Like CRHG

Consider CRHG if you want:

• A single-physician relationship with continuity of care across consultation, monitoring, retrieval, and transfer
• An on-site embryology lab with in-suite retrievals and transfers
• Boutique-scale IVF and egg freezing in a Westside/Beverly Hills location
• Donor egg or surrogacy coordination through a small, personalized practice
• Medical-tourism IVF through the Punta Mita satellite

Location and Contact

Address: 350 S. Beverly Drive, Suite 230, Beverly Hills, CA 90212 Phone: (310) 360-7584 Website: reproductive.org

Frequently Asked Questions

Is the Center for Reproductive Health & Gynecology (CRHG) the same as California Center for Reproductive Health (CCRH)? No. These are two entirely separate LA-area practices with similar names.

• CRHG (this editorial) is Dr. Sam Najmabadi's single-physician practice at 350 S. Beverly Dr., Suite 230, Beverly Hills, website reproductive.org.
• CCRH is Dr. Eliran Mor's network operating on Sunset Boulevard in West Hollywood and on Ventura Boulevard in Encino, website center4reproduction.com. See our dedicated editorials on CCRH West Hollywood and CCRH Encino.

The practices are unrelated in ownership, physicians, and clinical operations. Double-check the address and website before scheduling so you end up at the right office.

Is Dr. Najmabadi board-certified? Yes — dually board-certified in Obstetrics and Gynecology and in Reproductive Endocrinology and Infertility by ABOG. Verify through the ABOG physician lookup.

Does CRHG run its own IVF lab? Yes. CRHG maintains an on-site embryology laboratory within the Beverly Hills office.

Does CRHG report to SART? Confirm current reporting status via the SART Clinic Search. Not every boutique REI practice reports to SART, and reporting status can shift year-to-year for small-volume clinics.

What about the Punta Mita, Mexico location? CRHG's Punta Mita office is a medical-tourism IVF and egg-donation satellite. Domestic treatment occurs at the Beverly Hills office; ask the practice directly if you are interested in the Mexico program.

Editorial note: Independently written by the Fertlo editorial team; not sponsored. See our editorial policy.